How we designed and delivered a gamified, high-impact experience in just two weeks, helping PayByPhone stand out and capture valuable leads.
we designed and built the 'Beat the Fleet - Perfect Parking' game for PayByPhone's stand at the Fleet & Mobility Show — all in just two weeks. This arcade-style touchscreen puzzle challenged visitors to park a fleet vehicle in a busy car park as quickly as possible. With a rapid turnaround, we delivered a fully branded, fun, and competitive experience that engaged visitors and captured valuable sales data.
PayByPhone needed a show-stopping interactive experience at short notice to:
Stand out in a busy exhibition hall
Engaging fleet managers and professionals in a memorable and competitive way
Demonstrating the efficiency of PayByPhone services without a traditional sales pitch
Capturing high-quality lead data through an entertaining, gamified experience
The timeline was tight: Smartexpo had only two weeks to design, build, and deliver a fully functioning, branded game before the event.
Create an eye-catching, arcade-style game that draws visitors onto the stand
Turn passive awareness of fleet parking solutions into a fun, interactive, competitive experience
Provide a natural conversation starter, helping sales staff engage participants and capture high-quality leads
Reinforce the convenience and reliability of PayByPhone fleet parking solutions
Smartexpo created a fully branded, touchscreen-based puzzle game in just two weeks. Players navigate a fleet vehicle through a busy car park and try to park it as fast as possible. Scores are recorded in real time on a live leaderboard, encouraging competition and repeat play. The game is intuitive and easy to pick up, making it accessible to all visitors. By combining fun gameplay with leaderboards, the game provided a natural conversation starter for PayByPhone's sales team, helping them engage visitors and collect valuable leads.
Fast-paced, intuitive gameplay designed to engage visitors of all backgrounds.
From concept to delivery in just 14 days, Smartexpo saved the day and ensured a fully operational experience for the show.
Animated, real-time leaderboard drives engagement and repeat plays.
Intuitive touchscreen interface with clear instructionsnFast-paced gameplay with visible feedback for every moveAnimated live leaderboard for competitive engagementIntegrated data capture for lead generationFully branded experience aligned with PayByPhone's visual identityRobust setup suitable for high-traffic exhibition environments
The 'Beat the Fleet - Perfect Parking' game became the centerpiece of PayByPhone's stand. Our rapid design and build ensured the client had a standout, fully operational experience, driving conversations, demonstrating key services, and capturing valuable leads — all delivered under a tight, two-week deadline.
SmartExpo were fantastic, great communication, always on deadline, zero hassle, and they delivered a brilliant game that's had other companies asking for their details!
See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.
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